The Jerusalema Challenge: The Challenge of Joy

Michelle A. Chikaonda
7 min readSep 24, 2020
[Photo credit: Gabriel Santos Fotographia, Pexels]

I’m not a particular fan of social media challenges, whether as a participant or a spectator, and I think I last participated in a line dance at a wedding five or six years ago. So when I first came across the Jerusalema Challenge on Instagram in mid-August, a line-dance based social media challenge, I almost scrolled right by it: I only clicked on the video because it initially looked like one of the African…

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